GROUNA

This design marks the first signature of SHAMS & KAMAR. Conceived as a timeless form, it reflects a dialogue between memory and contemporary expression. Crafted from carefully sourced Moroccan mlifa, the piece carries a quiet sense of continuity, where fabric, proportion, and restraint define its presence.

Inspired by a garment once worn by the designer’s father, the design translates personal memory into a refined silhouette, shaped with intention and meant to endure beyond seasons.

Product Details:	The sleeves reinterpret a historic Moroccan cut once common in daily dress, designed to move naturally with the body. Rarely used today, this form is reintroduced here as a central element of the design. Traditional button construction defines the front closure, requiring patience to fasten and honoring the precision and care embedded in each SHAMS & KAMAR piece. Subtle embroidery frames the neckline as a discreet echo of heritage.
Composition:	Moroccan Mlifa Wool or wool-cashmere blend Deadstock textile.
Size & Fit:	Unisex and one size. Designed to adapt across body types. Worn oversized and fluid on smaller frames or falls closer to the body on larger frames. Cut for a relaxed, draped silhouette and slips on easily.
Color:	Lunar Ash, a softened grey carrying the quiet of early mornings, where light dissolves into shadow. A color that holds stillness, restraint, and depth, shifting gently with movement and natural light.
Style:	Wear it freely and without rules. Style it with denim, tailored trousers, office pieces, leather skirts, or layered over shirts. Designed to move between wardrobes and identities, this piece invites experimentation and personal expression.

Each piece is carefully prepared in Morocco and dispatched within a few days.

MOROCCO | DHL 1-2 days after dispatch

EUROPE | DHL 3-5 days after dispatch

Shipping is complimentary within Morocco. International delivery is available, with rates calculated by destination at checkout.

See the Shipping and Care page for details.

Description +

Inspired by a garment once worn by the designer’s father, the design translates personal memory into a refined silhouette, shaped with intention and meant to endure beyond seasons.

Additional information +

Product Details:	The sleeves reinterpret a historic Moroccan cut once common in daily dress, designed to move naturally with the body. Rarely used today, this form is reintroduced here as a central element of the design. Traditional button construction defines the front closure, requiring patience to fasten and honoring the precision and care embedded in each SHAMS & KAMAR piece. Subtle embroidery frames the neckline as a discreet echo of heritage.
Composition:	Moroccan Mlifa Wool or wool-cashmere blend Deadstock textile.
Size & Fit:	Unisex and one size. Designed to adapt across body types. Worn oversized and fluid on smaller frames or falls closer to the body on larger frames. Cut for a relaxed, draped silhouette and slips on easily.
Color:	Lunar Ash, a softened grey carrying the quiet of early mornings, where light dissolves into shadow. A color that holds stillness, restraint, and depth, shifting gently with movement and natural light.
Style:	Wear it freely and without rules. Style it with denim, tailored trousers, office pieces, leather skirts, or layered over shirts. Designed to move between wardrobes and identities, this piece invites experimentation and personal expression.